Callie Yu ·
Is AI Video Allowed on Shopee? The 2026 Rules (and TikTok Shop's)
Yes. Shopee and TikTok Shop both allow AI video. Neither platform takes a video down for being made with AI. What both of them police is a video that shows a product the buyer won't receive.
That risk is real. In August 2026, CNA reported on Singapore sellers who found AI videos of their products on Shopee and TikTok that got the products wrong. A calendar looked oversized. Stickers appeared in the wrong colours. A young-adult horror novel was pitched as a children's adventure (CNA, 25 August 2026).
This guide covers the three rules Shopee and TikTok Shop share, a four-step check to run before you post, where the AI-generated label fits, and what a missed label now costs. Every rule quoted here was read on the platforms' own pages on 10 November 2026. If you're working out where video fits in your wider plan, start with how to increase sales on Shopee.
Key Takeaways
- Shopee and TikTok Shop both allow AI video. Neither bans a video just because AI made it.
- Both police the same three things: misrepresenting the product, faking results and faking stories.
- Turn on the AI-generated label on Shopee Video and TikTok. Since 6 November 2026, Shopee's guidelines (on its Singapore help centre) set a missed label at 12 penalty points plus removal of the video.
- The check that matters most: does the video show exactly the product in your listing?
Is AI video allowed on Shopee and TikTok Shop?
Yes, on both, with conditions. The conditions are about honesty, not about which tool made the video.
Does Shopee allow AI videos?
Shopee's AI rules list "Using AI to enhance visuals, explain product usage, or support storytelling" as good practice (Shopee Video AI-Generated Content Guidelines). Its AI Terms of Service add one duty: "Any Third-Party AIGC must be labeled as AI-generated." Third-Party AIGC means AI content made with any tool that isn't Shopee's own (Shopee AI Terms of Service, Malaysia, last updated 10 June 2025).
One scope note. The guidelines page that sets the penalty points sits on Shopee's Singapore help centre. Shopee Malaysia's own page, Using AI on Shopee Video Guidelines, says "all AI-generated content must be clearly labelled" but gives no point value. Shopee Malaysia hasn't published its own number for a missed AI label.
Does TikTok Shop allow AI videos?
Yes. TikTok Shop Malaysia's seller page says it plainly: "AI-Generated Content (AIGC) is allowed on TikTok Shop", as long as it follows the TikTok Shop Content Policy and Community Guidelines (TikTok Shop Malaysia, AI-Generated Content, updated 21 October 2026). TikTok's Community Guidelines also "require creators to label AI-generated or significantly edited content that shows realistic-looking scenes or people" (TikTok Community Guidelines, effective 24 September 2026).
The current versions of the pages in this timeline took effect between September and November 2026, so older guides may be out of date.
What both platforms police: three shared rules
Shopee and TikTok Shop Malaysia ask for the same three things. Show the real product. Don't fake results. Don't fake stories. Shopee calls them core principles, and TikTok Shop numbers them #1 to #3. Put side by side, they line up one for one.
| Rule | Shopee says | TikTok Shop Malaysia says | Examples of what's not allowed |
|---|---|---|---|
| 1. Show the real product | "AI content must accurately reflect the real product sold on Shopee Video" | "AI-generated product visuals must match the real product and listing details" | A different colour, size, material, shape, weight or design from the listing |
| 2. Don't fake results | Any before-and-after or product effect "must reflect real, possible outcomes" | "Do not use AI, filters, or editing tools to create 'after' effects" | Shopee: skin whitening, hair regrowth, body changes. TikTok Shop: skin smoothing, hair regrowth |
| 3. Don't fake stories | "AI must not be used to create fictional narratives to influence purchase decisions" | "Do not use AI characters or AI scenes to invent sad stories or fake crisis events" | Invented tragedies, disasters or crises used to push a sale |
Rule 1: show the real product
An AI video can break this rule by accident, because an AI tool can change a product's details without being asked. Shopee says AI content "must accurately represent the actual product being sold". Its not-allowed list is specific: "altering colour, size, material, shape, weight, or design beyond the actual listing." TikTok Shop names the same kinds of details and adds: "Do not add features that don't exist."
The CNA cases show how easily it happens. So treat your listing as the reference. If the video and the listing disagree, the video is wrong.
Rule 2: don't fake results
Shopee wants results that are "realistic and attainable outcomes under normal usage." Its examples of what crosses the line are AI-made skin whitening, hair regrowth and body changes. TikTok Shop's examples are skin smoothing and hair regrowth, and it applies the rule to real people and to AI avatars alike.
Rule 3: don't fake stories
Neither platform lets you use AI to invent hardship to make a sale. Shopee's list of what's not allowed includes "Inventing sad stories, personal tragedies, disasters, or emergency situations to promote products." TikTok Shop gives floods and conflicts as examples of fake crisis events. Neutral storytelling and plain product explanation are fine.
Shopee also bans these, even with a label
Shopee Malaysia lists AI content that is "not permitted on Shopee Video, regardless of whether they are labeled." A label doesn't make any of these acceptable:
- other people's logos, portraits or likenesses used without permission
- realistic-looking people under 18
- real public figures, or AI characters that look like them, without approval
- false product claims and AI-made reviews
- poor picture or sound quality, repetitive content, and the same AI host across several accounts
So on Shopee Video, quality is part of the rules, not only a matter of taste. Our guide on making AI video that doesn't look AI-generated covers that side.
The check to run before you post
Run these four steps in order. The first three cover the rules that apply even when a video is labelled. The fourth is the label itself.
Step 1: match the video to your listing
Pause the video on each product shot and compare it with your listing photos. Check the colour, shape, size, finish, printed label and what comes in the box. Shopee's good-practice list asks for "Keeping all product claims aligned with actual listing information." If anything differs, change the video, not the listing. The listing describes what you actually ship.
Step 2: check every claim against normal use
Read every caption, voiceover line and on-screen claim. Each one should describe something the product does for an ordinary buyer in ordinary use. Cut any before-and-after you couldn't reproduce with the real product.
Step 3: cut anything invented
Remove invented stories, reviews and testimonials. Remove any real person, public figure or lookalike you don't have permission to show. If an AI presenter looks like a real child, replace it.
Step 4: turn on the AI-generated label where the platform asks
On Shopee Video, the label is a toggle in the post flow (Shopee):
- Open the Shopee app, tap Live & Video, go to your profile and tap + Post Video.
- Tap Next, switch on AI-generated label, then tap Post.
On TikTok, it's a setting. After you record or upload, tap Next, tap More options, then turn on the AI-generated content setting (TikTok Support). Viewers then see "creator labeled as AI-generated" on the post. TikTok says "Turning on the AI-generated content setting won't affect the distribution of your video", as long as the video follows its Community Guidelines.
Shopee's penalty is for not switching the toggle on. Both platforms can also add a label of their own, which you can't remove (see the FAQ below). So switch the label on yourself before you post.
Before you post: the four-line check
- The colour, shape, size, finish and printed label match your listing photos.
- Every claim and result is something the product really does in normal use.
- There's no invented story, review or testimonial, and no real person or lookalike shown without permission.
- On Shopee Video and TikTok, the AI-generated label is on.
What about the video on your product listing?
Shopee's AI Terms cover AI content "on a listing, Shopee Live or any other videos on the Shopee platform", and say it must be labelled. But the only AI-label toggle Shopee shows is in the Shopee Video post flow. Its Malaysia AI guidelines cover Shopee Video only. The AI flag Shopee added to its seller API on 3 September 2026 is "To support AIGC content labeling in Shopee Video management" (Shopee Open Platform). Shopee hasn't published how to label a video on a product listing.
What happens if you skip the label
On Shopee Video, Shopee's current guidelines set a missed AI label at 12 penalty points plus removal of the video. The guidelines sit on Shopee's Singapore help centre. They say "Failure to disclose AI-generated content by enabling the AI-generated Inform toggle will result in 12 penalty points and removal of the video", effective 6 November 2026, and mark the line "[NEW]". As of 10 November 2026, search results still show an earlier version of that line with 3 points.
The tiers on Shopee's page work like this:
- Low, "≥ 3 points": "Violating video(s) will be removed."
- Medium, "4 to 14 points": the creator's videos "will no longer be eligible to appear on Shopee's recommendations and discovery pages."
- High, "≥ 15 points": a permanent ban from posting "videos, comments, and replies on Shopee Video", and loss of eligibility to earn Shopee commissions.
So for a creator starting from zero, one unlabelled video lands in the Medium band, 3 points short of a permanent ban. Points "automatically expire and reset to zero on the first day of each calendar quarter." Shopee's page also lists other possible penalties for a violation: revoking commissions, rewards or bonuses, deleting content, and blocking Shopee Video features or the Shopee account.
Malaysia has a second table. Shopee Malaysia's general Shopee Video Community Guidelines (last updated 18 September 2026) run from a 3-day posting ban at 6 points to a permanent ban at 15, and have no row for AI content. Shopee hasn't said which table applies to a missed AI label in Malaysia. Until it does, treat the label as required and the 12 points as real.
On TikTok, unlabelled realistic AI content "may be removed, restricted, or labeled by our team, depending on the harm it could cause." TikTok Shop Malaysia adds that "repeated offenses will result in more significant penalties."
Where Roilo fits
Roilo starts from the rule that matters most: show the real product. It makes finished videos and photo posts from the product photos you already have. Before you see a video, Roilo checks it against those photos: the product's colour, shape, finish and label. You can read how a Roilo video is made and checked.
Nothing posts until you approve it. Roilo posts to Instagram, Facebook, TikTok and Shopee. On Shopee, the video goes onto your product listing, not Shopee Video. On TikTok, Roilo turns on TikTok's AI-generated content setting for videos it made. On Shopee it sets no label, because a listing video has no AI-label toggle.
Checking claims and stories (steps 2 and 3 above) stays with you. You know which claims are true and which stories are real, and approval is where you check them. After posting, Insights shows how each post did and, for a connected Shopee shop, orders and sales side by side with your posts.
Frequently asked questions
Does labelling an AI video cost me Shopee commission?
For creators who earn Shopee commissions, yes. Shopee Malaysia's AI guidelines say: "For creators who label their content as AI-generated, Shopee commissions will be turned off. However, you remain eligible to receive AMS commissions." AMS is Shopee's Affiliate Marketing Solution, the affiliate programme sellers reach from Seller Centre. Skipping the label to keep Shopee commissions doesn't work either. Under Shopee's current guidelines a missed label costs 12 points, and at 15 points a creator loses eligibility to earn Shopee commissions altogether.
Will the AI label reduce my views?
On TikTok, no. TikTok says turning on the setting "won't affect the distribution of your video", as long as the video follows its Community Guidelines. Shopee's pages don't say either way. Shopee Malaysia does list "Deboosted videos (reduced visibility)" as a penalty, but for breaking the AI rules, not for using the label.
Can Shopee or TikTok add the AI label for me?
Yes, both can. Shopee says "If Shopee detects that a video is AI-generated, an auto-label may be applied", and "Once applied, this label cannot be removed." TikTok may auto-label content made with its own AI effects, or content carrying C2PA Content Credentials, which is metadata some tools attach to AI-made files. TikTok's auto label can't be removed either.
Someone else posted an AI video of my product that gets it wrong. What can I do?
On Shopee, report it from the video. Tap the three dots or the Share button, tap Report, select AI-Generated Content, then tap Submit (Shopee Malaysia). Shopee told CNA that "Product videos on Shopee can also include content contributed by users, and this may include AI-generated content." On TikTok Shop, CNA reported that sellers on the open collaboration plan can remove individual creators from promoting their products, or switch to a targeted plan that invites specific creators. One seller in the report decided to turn off open collaboration.
Does it matter which AI tool made the video?
Mostly not. Shopee's AI Terms single out AI content made with tools other than Shopee's own, and Shopee Malaysia's Shopee Video guidelines ask for a label on all AI-generated content. The three shared rules apply to every video, whatever made it. What the tool changes is how close the result gets to your real product. For that side, see our guide to choosing an AI video model for UGC-style videos.
Before your next AI video goes live
- AI video is allowed on Shopee and TikTok Shop.
- The video has to show the product you sell: the same colour, shape and finish, honest results and no invented stories.
- Turn on the label on Shopee Video and TikTok. Under Shopee's current guidelines, a miss on Shopee Video costs 12 points.
If you want videos that start from your own product photos and wait for your approval, see how Roilo works for Shopee and Lazada sellers.