Callie Yu ·
How to Increase Sales on Shopee in 2026: A Step-by-Step Guide for Malaysian Sellers
Your shop is live, the listings are up, and orders have gone flat. The guides that rank for "how to increase sales on Shopee" are mostly seller-tool blogs from 2021 to 2024. They cover vouchers, flash sales, Bump and ads. None of them treats Shopee Video, Shopee Live or affiliates as a way to sell more, and that is where Shopee is now sending shoppers.
On Sea's third-quarter 2026 earnings call, chief executive Forrest Li said orders from live streaming and short-form video "accounted for more than 25% of physical goods orders in Southeast Asia" (Sea Ltd Q3 2026 earnings call, transcript by The Singju Post, 10 Nov 2026). That is a regional figure, not a Malaysian one, but it shows which way Shopee is moving.
If you want to boost sales on Shopee Malaysia, this guide puts the work in order for an owner-led shop. Every Shopee page cited here was read on 10 November 2026.
Key Takeaways
- Work in order: check what each order earns you, fix the listing, use Shopee's own tools, add video and live, bring in shoppers from outside Shopee, then measure.
- As of 10 November 2026, Shopee Malaysia charges a 3.78% transaction fee (SST included), RM0.50 plus SST per completed order unless waived, and a commission set by category.
- Shopee's rules for the listing video: MP4 (not VP9), 10 to 60 seconds, up to 30 MB, no larger than 1280 × 1280 pixels, and one video per listing.
- Shopee's order figures are mostly "up to" numbers with different baselines. The biggest, "up to 26X", compares a campaign day with a normal day, and several state no baseline at all.
- To see which channel brought an order, name each voucher after the platform you share it on, and change one thing at a time.
Step 1: Work out what each order earns you
Know your margin before you discount anything. Every voucher, bundle and flash-sale price comes out of what is left after Shopee's fees, so start there.
Shopee Malaysia charges three main fees on a completed order:
| Fee | What you pay | Exceptions and waivers |
|---|---|---|
| Transaction fee | 3.5% plus 8% SST (3.78% in total) of the final amount the buyer pays, before Shopee-sponsored discounts. In effect since 1 August 2024. | Credit-card instalment and SPayLater orders have different rates. |
| Platform support fee | RM0.50 plus 8% SST for each completed order, on orders created from 16 July 2025. | Waived if, in the last 30 days, you had 100 net orders or fewer, or 200 net orders or fewer with RM3,000 GMV (gross merchandise value, the total value of your orders) or less. Also waived for new sellers whose first listing is 60 days old or less (from 1 August 2026), and on essentials such as rice, sugar, oil and eggs. |
| Commission | A rate set by cluster, category and sub-category, and by whether you are in the Shopee Cashback Programme, plus 8% SST. It is charged on your price after your own product discounts and vouchers. | New sellers pay nothing until their first listing is more than 120 days old or they pass 200 completed orders, whichever comes first (from 1 August 2026). More than 100 categories got waived or reduced rates from 21 May 2026. |
Sources: Shopee Seller Education pages on the transaction fee, the platform support fee and the commission fee, read 10 November 2026.
Shopee publishes the commission rates as images, and the SPayLater seller fees the same way. We couldn't confirm either set of numbers in text, so check both in Seller Centre for your own category.
Here is a worked example. If a buyer pays RM50 for an order, the transaction fee is RM1.89. Add RM0.54 for the platform support fee if you are not waived, then your category's commission. Run that sum for your best seller before you set any discount.
Step 2: Fix the listing before you pay for traffic
Every later step sends shoppers to a product page. If the page is weak, vouchers and ads only send more people to leave it.
Shopee's own guide to listing on Seller Centre covers the basics:
- Product name. Brand, then specifications and type, then model. Avoid ALL CAPS, extra symbols and keyword spam.
- Category and attributes. A relevant name and the right category help buyers find you in search. Fill in every required attribute (marked with an asterisk).
- Photos. A cover photo plus up to 8 more images. Shopee also suggests photos taken from several angles (Boosting products' appeal).
- Description. A detailed description cuts down buyer questions.
- Video. A product video, uploaded under Basic information (one per listing, per Shopee's product video page).
The listing video has strict limits. Shopee Malaysia's media upload rules say the file must be MP4 (the VP9 codec isn't supported), no larger than 30 MB, no larger than 1280 × 1280 pixels, and 10 to 60 seconds long. Shopee's product video page adds that "you can only upload one video per listing". That page sits on Shopee's Singapore seller site; we found no Malaysian copy.
Step 3: Use Shopee's own tools
Shopee's Marketing Centre has built-in tools for turning visitors into buyers. Shopee's "Getting your first sale" course points sellers to three of them first: vouchers, bundle deals and discount promotions (Seller Education course).
Vouchers, discounts and Bump
Vouchers. Shopee offers shop vouchers and product vouchers (Filling in voucher details). It suggests fixed-amount vouchers for mid- to high-priced products and percentage vouchers for lower-priced ones (Boosting products' appeal). You can also share voucher codes outside Shopee, which matters in step 5.
Follow Prize. Shopee calls this voucher "a direct way to grow your follower base" (Getting more followers). Only one can run at a time, the claim period runs from 2 to 90 days, and buyers must use it within 7 days of claiming it (Creating a Follow Prize).
Discounts and bundle deals. Shopee suggests bigger discounts to stand out among similar listings, and grouping your top-performing products into a bundle deal. Check your step 1 sum before you do either.
Bump. Bump puts a product at the top of its category's search results, which Shopee says increases views. Shopee's pages don't state how many products you can bump, or how often, so check the limit in Seller Centre. Some third-party guides also mention Top Picks; check whether it is in your Marketing Centre.
Flash sales, campaigns and ads
Your own flash sale. My Shop's Shocking Sale lets you run a flash deal on your shop page from Marketing Centre. Each product has to fall within Shopee's ranges for likes, orders in the last 30 days, rating, stock and discount, and you pick from the time slots on offer (Creating My Shop's Shocking Sale).
Shopee's campaigns. Campaign nominations sit under Marketing, then Campaign, in Seller Centre, filtered by campaign type. For Shopee's own Shocking Sale sessions, only selected sellers can nominate, and Shopee approves each product. To stay eligible, Shopee says to keep penalty points at 0 and Account Health good, hold the stated stock for each SKU, and keep Days to Ship below the campaign's maximum (Shopee Shocking Sale).
Shopee Ads. Shopee's Basics of Shopee Ads page describes these paid ad types:
- Product Ads (Search) show your products on search results for relevant keywords.
- Product Ads (Discovery) show them in sections such as Daily Discover and You May Also Like.
- Homepage Brand Ads are banners on the Shopee homepage.
- Shop Ads put your shop at the top of search results, for keywords you bid on.
Fix the listing first: ads send more people to the same page.
Step 4: Add video and live
Video and live get the most room in this guide because that is where Shopee's own numbers point. On the same Q3 2026 call, Sea said orders from live streaming and short-form video grew more than 45% year on year. In Malaysia, Shopee says Shopee Live and Shopee Video drew more than 1.7 billion views during 9.9 in 2026, 1.3 times the year before (Shopee 9.9 release, Malay Mail, 14 Sep 2026).
The three video surfaces
Shopee has three places for video, and they are easy to mix up:
- The listing video. The single video on your product page, with the limits in step 2. No Shopee release we found gives a figure for it, so don't borrow Shopee Video numbers for it.
- Shopee Video. The short-video feed under the "Live & Video" tab in the Shopee app. Through Seller Centre on a PC you can upload up to 30 videos in one batch: MP4, 3 seconds to 1 minute, up to 1 GB each, with 9:16 recommended for vertical video and up to six products linked to each (About Shopee Video).
- Shopee Live. Shopee's livestream page asks only that you are a registered seller with at least one listing. In the app, tap Me, then Livestream, then Create Stream (Accessing Livestream).
Affiliates
With Shopee's Affiliate Marketing Solution (AMS), creators promote your products and you pay commission only when an order is completed. Only the first order a buyer places within 7 days of clicking an affiliate's link is charged. From 24 May 2026, Shopee charges what it calls "indirect social media orders" at 50% of your set rate. For what counts, see Shopee's AMS commission rules.
If you use AI video
Shopee Video has its own rule for AI-made content: "all AI-generated content must be clearly labelled", and breaking it can bring penalty points (Using AI on Shopee Video Guidelines). Before you use AI video anywhere on Shopee, read whether AI video is allowed on Shopee and how to make AI video not look AI-generated.
If shooting video is the step you never get to, Roilo makes listing videos from the product photos you already have. Before you see a video, it is checked against those photos for the product's colour, shape, finish and label (what Roilo checks before you see a video). Nothing goes onto your Shopee listing until you approve it (how Roilo posts to Shopee). Roilo doesn't post to Shopee Video or run Shopee Live, so those two stay with you.
Step 5: Bring in shoppers from outside Shopee
Shopee's own advice for growing followers includes adding your shop link to your Instagram bio and a Shop Now button to your Facebook page (Getting more followers). It gives your posts on other platforms a way into your shop.
Three ways to make outside traffic count:
- Share a voucher code for each platform. Shopee lets you share voucher codes "via external platforms, such as messaging apps or social media", and buyers type the code at checkout. The voucher's name isn't shown to buyers, and Shopee suggests naming vouchers after the platform they are for, so you can track the traffic from each one (Filling in voucher details).
- Run Meta ads from Seller Centre. Seller Centre has a simplified Meta Ads tool that turns your listings into ads in Facebook and Instagram feeds and sends shoppers straight to your Shopee product page. The minimum is RM50 a day per campaign, for at least 3 days; Shopee recommends 14 (Shopee's guide to Meta Ads on Seller Centre).
- Let affiliates post where your buyers already are. Sea said Shopee affiliate orders generated by Facebook-linked creators grew more than 90% on the previous quarter in Q3 2026; Sea gave no breakdown by market (earnings call transcript).
A shop link in a bio only works if people keep seeing your posts, so keep posting on every platform where you have put the link.
Step 6: Measure what worked
Business Insights in Seller Centre is where you check results. Its Overview tab shows sales, orders, conversion rate, visitors and page views. The Traffic tab includes off-platform traffic, and the Marketing tab covers discounts, vouchers, livestreams and shipping fee promotions (What is Business Insights).
Three habits make those numbers useful:
- Change one thing at a time. If you add a video, new photos and a voucher in the same week, you can't tell which one moved orders.
- Compare like with like. Compare a normal week with a normal week, and a campaign with the same campaign last year.
- Tag every channel. Voucher names for each platform (step 5) and the Meta Ads report tell you which channel an order came from. That report shows the orders your ads generated and their GMV, which Shopee counts as products sold within 7 calendar days after a shopper clicks your ad.
If you also post to Facebook, Instagram or TikTok, Roilo's Insights shows each post's views, reach, likes, comments, shares and saves next to your connected Shopee shop's orders and sales, so you can line up the dates. It puts them side by side; it doesn't claim that a post caused an order.
If your shop has no sales yet
Your first months cost less. New sellers on Shopee Malaysia pay no commission until their first listing is more than 120 days old or they pass 200 completed orders, and the platform support fee is waived while their first listing is 60 days old or less (step 1). Shopee counts you as new only if you haven't had a Shopee Malaysia shop before.
Use that window for steps 2 and 3: a complete listing first, then a Follow Prize and a voucher. Shopee's "Getting your first sale" course (6 lessons, about 45 minutes) covers vouchers, bundle deals and discount promotions. Share your shop link on your socials from day one, and try a livestream once you have a listing.
Common mistakes
Reading "up to 26X" as a forecast. Shopee's campaign releases quote large multipliers, but most are "up to" figures, and the baselines differ. The 26X compares a campaign day with a normal day. None is stated as a comparison between shops that used video and shops that didn't. Read them as a sign of where Shopee sends shoppers during campaigns, not as what your shop will get.
Using Shopee Video numbers for the listing video. They are different surfaces (step 4), and Shopee publishes no figure for the listing video.
Nominating for a campaign you can't supply. Shopee's criteria call for the stated stock on each SKU and a Days to Ship below the campaign's maximum. Check both before you nominate.
Changing everything at once. Three changes in one week leave you guessing which one worked (step 6).
Discounting before you check the margin. A voucher stacked on a discount, after a 3.78% transaction fee, the platform support fee and your commission, can turn an order into a loss. Do the step 1 sum first.
Frequently asked questions
How do I join a flash sale on Shopee?
There are two kinds. Run your own from Marketing Centre with My Shop's Shocking Sale (step 3). Shopee's platform Shocking Sale is open only to selected sellers, who nominate products under Marketing, then Campaign, for Shopee to approve.
How do I get more Shopee followers?
Shopee's own list: run a Follow Prize voucher, decorate your shop page, Bump your products, add your shop link to Instagram and Facebook, and stream on Shopee Live (Getting more followers).
Do small shops pay the platform support fee?
Not always. It is waived if you had 100 net orders or fewer in the last 30 days, or 200 or fewer with RM3,000 GMV or less, and Shopee refreshes the count on the 1st of each month (Platform support fee).
Is AI-made video allowed on Shopee?
On Shopee Video, AI-generated content must be labelled. For the full answer, including the listing video, see our guide on whether AI video is allowed on Shopee.
The short version
Increasing sales on Shopee comes down to six steps, in order: know your margin, fix the listing, use Shopee's own tools, add video and live, bring in shoppers from outside Shopee, and measure. Shopee changes its fees often, so re-check them before you price a campaign.
If making and posting product videos every week is the step that keeps slipping, see how Roilo works for Shopee and Lazada sellers, including shops that also sell on TikTok Shop.