Not sure what to post? Roilo plans your week.
Roilo learns your products, your shop and your social pages. Then it drafts your weekly or monthly plan around paydays, 11.11, Raya and CNY. You don't need a content person or a free evening. You read it, change anything you like, and say yes. Nothing is made until you do.
Sign up free. Two questions, then start with the small trial pack.
Paydays and festivals shouldn't pass with nothing posted.
A blank week costs you more than one post. It costs you the rhythm.
“I don’t know what to post.”
Most owners don’t run out of ideas. They run out of evenings. Posting only when there’s time means a burst, then a gap, then a burst. The platforms reward the account that keeps showing up, so the gaps cost you the most.
Roilo plans the month before the month starts, so there’s always something on the calendar. You approve it before anything is made.
It reads your products, your place and your pages before it plans anything.
The plan starts from what you actually sell, not from a template.
- Your products and photos. What you sell, who buys it, and why they choose it.
- Your place. For a café, a showroom or a clinic, what a customer sees when they walk in.
- Your social pages. What you’ve already posted and how it sounds.
From these, Roilo writes a short brief about your business: who buys, what worries them, what makes you the better choice. If it has something wrong, you correct it before any plan is made.

A weekly or monthly plan, built around what you sell and what's coming up.
Roilo proposes it. You don't start from a blank page.
First, it lists the dates that matter to your buyers: paydays, 11.11, Raya, Chinese New Year.
Then it fits your products to those dates, with post ideas from a feed of what’s working on each channel right now.
Each post gets a format (video, photo or carousel), a day and a time. You see the whole month on one calendar.
Every post sits on a steady rhythm, at a good time for each channel.
Steady beats perfect.
Facebook, Instagram, TikTok and Shopee don’t have the same busy hours. Roilo spreads your posts across the week and picks a good slot on each channel, so you don’t keep checking when to post.
One busy week doesn’t leave a hole in the feed. The next post is already planned.
You approve the plan before a single post is made.
Change anything. Remove anything. Nothing starts until you say so.
Read the month in one sitting. Move a post to another day, swap an idea, drop what doesn’t fit your business.
When you’re happy, approve it. Roilo then makes each video and post, and you say yes to each one before it goes out. See how posting works.
Before you approve next month’s plan, you’ll see what got watched and what sold this month. See Insights.
Sign-up is free. Your first videos start with the US$5.80 trial pack (two 15-second videos).
Questions, answered
What if Roilo doesn’t know my business?
It starts from your products, photos and pages, then shows you what it understood. Correct anything before it plans.
Do I have to follow the plan?
No. You approve it, and you can change any post, any time.
Does it plan around Malaysian dates?
Yes: paydays, 11.11, Raya and Chinese New Year are part of the plan.
Is it only videos?
No. A plan can mix videos, photo posts and carousels. See the Roilo Content Engine.
Can I use Roilo just as a planner, like Buffer, Later or Hootsuite?
Yes. The planner is free: upload your own photos and videos, then add, move and schedule posts yourself. When you want Roilo to write the plan or create the posts, that uses credits.
Does planning cost credits?
The calendar is free: add, move and schedule posts yourself. When Roilo writes the plan for you, that uses a few credits from a pack, with no monthly plan; see pricing.